#thechokeables

David Walliams, David Mitchell, Johnny Vegas and Sir John Hurt lent their voices to this new campaign for St John Ambulance, which taught people how to save the life of a choking baby. 10 days after it launched, the film had been viewed by more than 4 million people online and seven people had credited The Chokeables with saving the lives of six babies and a four-year-old child. To date, the campaign has saved over sixty lives.