Versus Arthritis
Arthritis affects over ten million people in the UK. Despite this and the significant social and economic impact, there is a severe lack of understanding and trivialisation of arthritis among the public. Our campaign aimed to change people's attitude towards the condition by showing "It's not alright. It's arthritis'.

It launched with a major OOH campaign, including a takeover at Waterloo Station, and series of striking long copy press ads, each one bespoke to the publication it appeared in followed by our endline.